Thirty years on Polish roads have shaped countless shared moments – everyday journeys, defining milestones, and memories best recalled with a smile. In 2026, we celebrate 30 years of Continental Tires Poland, cherishing the road as an experience that brings us all together.

Here, the road is more than a line on a map. It is a symbol of choice, progress, and change. For 30 years, we have been alongside drivers – supporting their safety, introducing continuous innovation, and showing that on the road, it’s not only about the final destination, but also how we get there.

That’s why, in our anniversary year, the ROAD sits at the heart of our story – not just as a stretch of asphalt, but as experience, personal journey, daily ritual, and a path toward ambitious goals. It’s our way of capturing what truly makes everyday moments meaningful.

At the heart of the campaign is A Guide to Polish Roads – a project that will grow alongside us throughout the year. We’ve selected 30 distinctive routes from across Poland, each offering something different: from scenic landscapes to inspiring and unexpected places. While every road leads in its own direction, they all share one purpose – to show Poland as we know and value it: diverse, rich in character, and filled with stories waiting to be discovered.

To bring the guide to life, we invited Continental experts, customers, partners, journalists, and digital creators to share their perspectives. What emerges is more than a guide to roads – it’s a living collection of experiences: human stories, personal memories, unexpected discoveries, and practical insights that turn every journey into something richer, easier, and more meaningful.

Every month, we introduce new routes, each with a dedicated map you can open on your phone and start exploring straight away.