This route inaugurates our anniversary campaign, Together, We Move Forward. In an interview with Forbes, Anna Burakowska, CEO at Continental Tires Poland, reflects on the foundations of the company’s success – people who are the heart of the business, relationships, and the courage to embrace change. It is the story of an organization that, over three decades, has learned to adapt, advance technology, and grow, without ever losing sight of what matters most: people, trust, and a sense of responsibility that, in business, goes far beyond declarations.

We are not telling the whole story here. The rest unfolds at the source – in a conversation that opens the door to a journey across 30 symbolic routes, representing change, growth, and the choices that define Continental’s transformation in Poland.

We invite you to follow a route chosen by Anna Burakowska – where personal experience meets change, much like Continental’s approach over the past 30 years.

This route starts in the city and ends where you can slow down and take a breath. From Warsaw to Sopot, via DK7 and Ostróda, it is a road worth returning to – sometimes for a day, sometimes years later. For Anna Burakowska, it is a personal route, woven into family journeys since childhood and changing with every new chapter of life.

Over the past three decades, Poland’s National Road 7 (DK7) has undergone a remarkable transformation – much like Continental itself. Infrastructure has evolved, surroundings have changed, and driving comfort has improved, yet the essence of the journey has remained the same. And Sopot? It is a place that invites you to pause. Associated with the sound of the sea, distance, and reflection, it serves as a quiet reminder that a good road is not only about reaching the destination, but also about knowing when to slow down and breathe along the way.

It is a route shaped by continuity and change, reminding us that progress is built through mindful choices. It is worth taking, even to see your own journey from a new perspective.